We help you dive into the mind of your customers to discover the unknown and turn challenges into opportunities.
Services
Research
Research
services
Our research services help to eliminate unnecessary uncertainty and guesswork, and provide you with a thorough understanding of your market, users and competitors.
User research
Competitive analysis
Concept testing
User research
We help you acquire in-depth understanding of your users’ behaviours, needs and motivations.
Our research services include:
User interviews and surveys
Ethnography
Body-mapping
User personas
User journey mapping
Why you
need
this
Understand your customer
Gain a deep understanding of what your users truly desire and need, leading to successful customer acquisition and user loyalty.
Improve your user experience
Identify and address user pain points, to activate effective conversion pathways, enhanced engagement and retention.
Secure your competitive advantage
Set yourself apart from your competitors and establish a strong market position based on your unique strengths.
Attain strategic alignment
Establish user personas and journey maps as a definitive, user-centred source of truth, for aligned strategic decision making.
Reveal hidden potential
Uncover opportunities in overlooked services and features that can significantly enhance user satisfaction and business performance.
Find out how user research can enhance your business strategy
Our experts are here to discuss solutions tailored to your unique needs.
Our
research
has driven product discovery
and informed the strategy of our clients
Read our
blog
to understand how research
can benefit your business
Let's discuss your next
big idea!
A short conversation can spark big ideas. Speak to our founder to discuss solutions tailored to your unique needs.
Helped us understand user needs
"55 Minutes' extensive research among multiple user segments allowed us to zero in on a specific user need with more confidence. Given our limited time and resources, we wouldn’t have overcome that initial hurdle and developed our data storytelling platform Lapis into what it is today without their support."
Joceline, Senior Designer, Kontinentalist