About

Making technology human-centred for your success

As a people-first design agency, we use empathy-driven design to create digital products that prioritise human needs, ensuring your business thrives in a rapidly advancing tech landscape.

Consult us for free

Consult us for free

Two members of 55 Minutes collaborating at a brainstorming session with sticky notes on the window pane.
Two members of 55 Minutes collaborating at a brainstorming session with sticky notes on the window pane.
Two members of 55 Minutes collaborating at a brainstorming session with sticky notes on the window pane.
Two members of 55 Minutes collaborating at a brainstorming session with sticky notes on the window pane.
Two members of 55 Minutes collaborating at a brainstorming session with sticky notes on the window pane.

Our

process

We use proven design methodologies like design thinking to solve problems effectively. By intently listening to you and your customers, we leverage data-informed research to create solutions that align with your business goals and ensure corporate resilience.

Our

approach

Human-centred design

Creative

problem solving methodologies

Data-informed solutions

Client &

customer

insights

Business goals alignment

Our
approach

Human-centred design

People are at the heart of our design process. We understand and empathise to create designs people find useful *and* enjoyable to use.

Client and customer insights

We actively listen to our clients to understand their needs and expectations.

Business goals alignment

We match business objectives with sustainable, innovative solutions to ensure long term success.

Data-informed solutions

We use research to inform effective, impactful designs.

Creative problem solving methodologies

We employ proven design methods to tackle business challenges.

Human-centred design

Creative

problem solving methodologies

Data-informed solutions

Client &

customer

insights

Business goals alignment

Our
approach

Human-centred design

People are at the heart of our design process. We understand and empathise to create designs people find useful *and* enjoyable to use.

Client and customer insights

We actively listen to our clients to understand their needs and expectations.

Business goals alignment

We match business objectives with sustainable, innovative solutions to ensure long term success.

Data-informed solutions

We use research to inform effective, impactful designs.

Creative problem solving methodologies

We employ proven design methods to tackle business challenges.

Human-centred design

Creative

problem solving methodologies

Data-informed solutions

Client &

customer

insights

Business goals alignment

Our
approach

Human-centred design

People are at the heart of our design process. We understand and empathise to create designs people find useful *and* enjoyable to use.

Client and customer insights

We actively listen to our clients to understand their needs and expectations.

Business goals alignment

We match business objectives with sustainable, innovative solutions to ensure long term success.

Data-informed solutions

We use research to inform effective, impactful designs.

Creative problem solving methodologies

We employ proven design methods to tackle business challenges.

Human-centred design

Creative

problem solving methodologies

Data-informed solutions

Client &

customer

insights

Business goals alignment

Our
approach

Human-centred design

Creative

problem solving methodologies

Data-informed solutions

Client &

customer

insights

Business goals alignment

Our
approach

Creative problem solving methodologies

We employ proven design methods to tackle business challenges.

Creative problem solving methodologies

We employ proven design methods to tackle business challenges.

Human-centred design

People are at the heart of our design process. We understand and empathise to create designs people find useful *and* enjoyable to use.

Human-centred design

People are at the heart of our design process. We understand and empathise to create designs people find useful *and* enjoyable to use.

Client and customer insights

We actively listen to our clients to understand their needs and expectations.

Client and customer insights

We actively listen to our clients to understand their needs and expectations.

Business goals alignment

We match business objectives with sustainable, innovative solutions to ensure long term success.

Business goals alignment

We match business objectives with sustainable, innovative solutions to ensure long term success.

Data-informed solutions

We use research to inform effective, impactful designs.

Data-informed solutions

We use research to inform effective, impactful designs.

Behind our

name

We’re inspired by a more effective and creative way to do design — to get to know you, the person we are designing for and what your world is like. We dedicate to the problem-framing stage the time it deserves. We listen to you and your customers. Albert Einstein’s quote truly captures that essence, so much so that the quote gave us our name!

“If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask… for once I know the proper question, I could solve the problem in less than five minutes.”

Albert Einstein

Behind our

name

We’re inspired by a more effective and creative way to do design — to get to know you, the person we are designing for and what your world is like. We dedicate to the problem-framing stage the time it deserves. We listen to you and your customers. Albert Einstein’s quote truly captures that essence, so much so that the quote gave us our name!

“If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask… for once I know the proper question, I could solve the problem in less than five minutes.”

Albert Einstein

Behind our

name

We’re inspired by a more effective and creative way to do design — to get to know you, the person we are designing for and what your world is like. We dedicate to the problem-framing stage the time it deserves. We listen to you and your customers. Albert Einstein’s quote truly captures that essence, so much so that the quote gave us our name!

“If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask… for once I know the proper question, I could solve the problem in less than five minutes.”

Albert Einstein

The

core values

that drive us

that

that drive us

drive us

We care about producing good work that make a positive impact. That means it’s not just about the work we do, but how we do it.

Trustworthiness

We only take on work we know we can dedicate our best and

our all to.

Trustworthiness

We only take on work we know we can dedicate our best and

our all to.

Trustworthiness

We only take on work we know we can dedicate our best and our all to.

Trustworthiness

We only take on work we know we can dedicate our best and our all to.

Quality

We don’t work on something we wouldn’t be proud to put our name on.

Quality

We don’t work on something we wouldn’t be proud to put our name on.

Quality

We don’t work on something we wouldn’t be proud to put our name on.

Quality

We don’t work on something we wouldn’t be proud to put our name on.

Generosity

We strive to go above and beyond what is expected of us because we care.

Generosity

We strive to go above and beyond what is expected of us because we care.

Generosity

Increase your brand’s emotional connection with a well-defined and executed brand strategy.

Generosity

We strive to go above and beyond what is expected of us because we care.

Integrity

We do the right thing for our team and our clients, it’s more about the people than just profit.

Integrity

We do the right thing for our team and our clients, it’s more about the people than just profit.

Integrity

We do the right thing for our team and our clients, it’s more about the people than just profit.

Integrity

We do the right thing for our team and our clients, it’s more about the people than just profit.

Timeliness

We get work done within deadlines, respectful of people's time and attention.

Timeliness

We get work done within deadlines, respectful of people's time and attention.

Timeliness

We get work done within deadlines, respectful of people's time and attention.

Timeliness

We get work done within deadlines, respectful of people's time and attention.

Empathy

We prioritise understanding and addressing the needs and experiences of our users, clients and team members.

Empathy

We prioritise understanding and addressing the needs and experiences of our users, clients and team members.

Empathy

We prioritise understanding and addressing the needs and experiences of our users, clients and team members.

Empathy

We prioritise understanding and addressing the needs and experiences of our users, clients and team members.

A side profile image of Wendy, our Co-Founder and Head of 55 Minutes.
A side profile image of Wendy, our Co-Founder and Head of 55 Minutes.
A side profile image of Wendy, our Co-Founder and Head of 55 Minutes.
A side profile image of Wendy, our Co-Founder and Head of 55 Minutes.

“What makes a

good design

?

It is when people feel seen and heard and their challenges are being addressed in thoughtful ways. To foster a team who can continuously practice this, I focus on cultivating a strong spirit of excellence, ceaseless learning, and a collaborative ethos rooted in kindness.”

Wendy Wong

55 Minutes Co-Founder & Head

Meet the

team

Let's discuss your next

big idea!

A short conversation can spark big ideas. Speak to our founder to discuss solutions tailored to your unique needs.

Consult us for free!

Profile Image of Glenn Low

User-centric design that powers growth

"With the enhanced UX UI design implemented by the 55 Minutes team on our edtech platform, we saw a steady increase in the user's positive sentiments towards our platform and user adoption went up."

Glenn Low, Co-Founder and COO, SmartJen and HeyHi

Let's discuss your next

big idea!

A short conversation can spark big ideas. Speak to our founder to discuss solutions tailored to your unique needs.

Consult us for free!

Profile Image of Glenn Low

User-centric design that powers growth

"With the enhanced UX UI design implemented by the 55 Minutes team on our edtech platform, we saw a steady increase in the user's positive sentiments towards our platform and user adoption went up."

Glenn Low, Co-Founder and COO, SmartJen and HeyHi

Let's discuss your next

big idea!

A short conversation can spark big ideas. Speak to our founder to discuss solutions tailored to your unique needs.

Consult us for free!

Let's discuss your next

big idea!

A short conversation can spark big ideas. Speak to our founder to discuss solutions tailored to your unique needs.

Consult us for free!

Let's discuss

your next

big idea!

A short conversation can spark big ideas. Speak to our founder to discuss solutions tailored to your unique needs.

Consult us for free!