Crafting seamless UX for collaborative learning
HeyHi
About client
HeyHi is an AI-enabled assessment and personalised learning system that empowers educators to teach and personalise education efficiently and seamlessly in a highly collaborative learning environment.
HeyHi is an online platform that facilitates teaching and learning through creative collaboration. Its flexible learning environment magnifies learners’ opportunities and enhances their borderless learning journey.
Challenge
The core feature of HeyHi’s platform is a digital whiteboard for online meetings where users can simultaneously interact with it. They needed a strong brand identity to enhance the value and effectiveness of the product and differentiate themselves from similar products in the market. They also needed to give users an online experience that is friendly and enjoyable.
Solution
Design a smooth, intuitive and coherent user experience on website and app for all types of users
Results
Research-backed insights to validate users’ needs
We carried out research to solidify the working concept the client shared with us to make sure we were addressing the pains and needs of their target users. We studied the needs of three main groups—startups with remote teams, teams who need to visually express their ideas, and schools who need to interact with their learners online.
The three groups shared similar needs and pain points: they wanted to set up an online meeting quickly, and be able to carry out creative and collaborative activities like ideation, sketching, writing, and chatting, simultaneously without having to switch between different tools. We made sure to design with all these goals in mind and also to provide a gentle learning curve for the users at the same time.
A fresh brand that reflects HeyHi’s market differentiation
Using the information gathered, we focused on creating a brand that presented HeyHi’s core values of creation, education, and collaboration. As the target audience also included students, the team proposed a modern and positive energy, while representing the trust and reliability of an educational tool. Working closely with the client enabled us to create a look and feel that matches the energy behind the product name.
Refined app and website design
This project was highly complex when it came to the user experience. It had to be cohesive as a desktop experience as well as on the mobile app.
Taking on the challenge, we took the interactive whiteboard (which was key to user interactions), considered multiple user scenarios and then designed over 20 features to be easily understood by all types of users. This was to simplify the user journey and boost users’ productivity, while decreasing the potential errors that users might face.
We then created a clear information architecture for the app to ensure users could use it with ease and confidence regardless of the device they are on. We also streamlined all the components used throughout the interfaces, ensuring that the product was scalable by increasing its adaptability towards new features.
Prioritising the simplicity of the product, we designed user interfaces that were simple to understand and easy to use while integrating brand elements and introducing suitable gestures, animations and visual designs that would add value to the whole experience.
"55 Minutes is very innovative. We’d tell them what we like, prefer, and need, and they don’t just come up with one solution. They’d come up with two or three options, which shows their thinking process and how they care about the success of the product. They put in effort to think through our needs as well as the users' needs."
Liu Yueh Mei, Founder, HeyHi
