Helping edtech startups differentiate through customer empathy
Eduspaze
About client
Eduspaze is Singapore’s first Edtech Accelerator supported by Enterprise Singapore, to invest and accelerate the growth of edtech startups
Services
Workshop
Project duration
Ongoing since 2022
Eduspaze nurtures the vibrant edtech startup ecosystem in Singapore and Southeast Asia by helping early stage startups strengthen their products, accelerate their growth, and collaborate with stakeholders to improve learning outcomes.
Challenge
Eduspaze organises its renowned three-month accelerator programme for early-stage edtech startups twice a year to support the development of innovative solutions that can improve the education landscape in the region. As part of the programme, the startups receive seed funding and mentorship from industry experts, access to a network of investors, and opportunities to expand their businesses in the region.
Eduspaze wanted to emphasise the importance of human-centred design on the success of the startups’ digital products for the startups in each cohort.
Solution
Design a workshop on how human-centred UX design creates a competitive advantage
Results
Founders learn to empathise
Startup founders learned all about empathy, how to apply it in user interviews so they can translate that into insights. Empathy is at the heart of the creative problem-solving process that is human-centred design. The process must always begin with the people they are designing for, and end with testing new solutions tailor-made to suit their customers’ needs.
Founders appreciate finding the ‘right’ problem to solve
Startup founders also gained an understanding about the process of finding the right problem and then finding the right solution for it as a way of differentiating themselves in the market and building a digital product that not only meets users’ needs but also delights them when using the product.
Founders realise the importance of UX design
The majority of startup founders in the Eduspaze cohorts found 55 Minutes’ human-design workshop to be worth their time, with 94% of those who filled out the survey saying they would highly recommend it to other startup founders and their executing teams.
Participant testimonials
“A really well done workshop that made me realise we have to listen more to our users and focus our developments around them.”
– David Giron, Co-Founder, eFrontiers
“A very interactive and engaging session on human-centric design and empathy mapping.”
– Mirna Mneimneh, Co-Founder, Elggo
“Very insightful and full of use cases that as a product owner you can relate to easily.”
– Paras Sharma, Co-Founder, Kidaura
“Excellent dense information with extremely doable approaches to improve UX UI.”
– Hamza Anzar, Founder, Startup Early
"55 Minutes have supported our recent cohorts and conducted engaging and insightful workshops for our group of edtech founders. Given the team's experience and interactive approach, the sessions were enjoyable and very practical. Highly recommend it!"
Alex Ng, Managing Director, Eduspaze
